Bespoke luxury hotel representation

With a well-established reputation in the hospitality sector, Holberry Associates has been delivering bespoke sales representation to luxury hotels for over 15 years.

From global hotel companies to niche organisations and boutique properties, we have a proven track record in driving sales through our knowledge of the UK market and expertise in sales.

The long term relationships we have forged with our unique portfolio of hoteliers, along with the sustainable plans we have put in place for their properties, speak volumes for our professionalism, personal service and attention to detail.

NIZUC Resort and Spa Aerial Perspective



Mr Moreno Moretti
Owner, Italy Charme

We have been collaborating with Julie for the past four years, and every sale we have done together has been a tremendous success, delivering excellent returns on investment. Julie has an exceptional understanding of our business segment and possesses deep knowledge of the UK luxury market. Her strong connections with key players in the UK have been invaluable, consistently contributing to our success. We greatly value Julie’s expertise and the positive impact she has had on our projects. We look forward to continuing this fruitful partnership.

Wayne Hulme
Finance Director, Heuston Hospitality

It was a pleasure working with Julie Holberry. she is a motivated professional with a great deal of experience in her field. julies brief for Heuston Hospitality was to take full responsibility for the pre opening sales and marketing activity within the UK market for the 5* Pragelato Village Resort and Spa in Italy.

I would definitely recommend Julie and would not hesitate to work with her again on other projects.

Cristiano Cabutti
Group Director of Sales & Marketing, San Domenico Hotels

It is my pleasure to recommend Julie Holberry, her performance working as a UK Sales Manager for San Domenico Hotels proved that she will be a valuable addition to any company.

I have known Julie for two and a half years in my capacity as Group Director of Sales & Marketing. Julie worked for me to develop and gain market share in the UK, and based on her work, I would rank her as one of the best sales managers we have ever had.

Lynne Embling

I have had the pleasure of being included in two of Holberry Associates business development trips – first to the Capella Bay Resort in St. Lucia and the second to the Grand Hotel Principe di Piemonte, in Viareggio. Both were excellent, well organised, and gave a detailed insight into what the hotels had to offer and to what can be arranged for incentive groups in the destinations. Julie’s knows her destinations very well and can be relied upon to give meaningful advice and suggestions on the products she represents.

Vittorio Muolo
Owner, Masseria Torre Coccaro

I have worked with Holberry Associates Ltd over the past 6 years and have enjoyed a beneficial collaboration gaining invaluable visibility in the UK luxury travel market regarding Leisure, Events and Weddings. Julie has introduced high quality clients to the hotel and has always demonstrated dedication, passion and professionalism.

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Melinda Taylor
Director of Sales and Marketing , Raffles Bali

On behalf of my colleague Simon Rodriguez of Raffles Boston, please allow me to extend my heartfelt appreciation for the outstanding work Julie has done during our recent sales calls in the United Kingdom.

Julie’s dedication and exceptional connections brought immense value to our time there and justified the investment we made for the trip. Her efforts in establishing strong connections with key agents in the UK have been remarkable. Julie’s professionalism and ability to build meaningful relationships have significantly enhanced our business prospects.

We are truly indebted to her for the positive outcomes she facilitated. Julie’s contributions have not only met but exceeded our expectations, and we are grateful for her hard work and commitment.