Bespoke luxury hotel representation

With a well-established reputation in the hospitality sector, Holberry Associates has been delivering bespoke sales representation to luxury hotels for over 15 years.

From global hotel companies to niche organisations and boutique properties, we have a proven track record in driving sales through our knowledge of the UK market and expertise in sales.

The long term relationships we have forged with our unique portfolio of hoteliers, along with the sustainable plans we have put in place for their properties, speak volumes for our professionalism, personal service and attention to detail.

Looking out over the beach



Wayne Hulme
Finance Director, Heuston Hospitality

It was a pleasure working with Julie Holberry. she is a motivated professional with a great deal of experience in her field. julies brief for Heuston Hospitality was to take full responsibility for the pre opening sales and marketing activity within the UK market for the 5* Pragelato Village Resort and Spa in Italy.

I would definitely recommend Julie and would not hesitate to work with her again on other projects.

Cristiano Cabutti
Group Director of Sales & Marketing, San Domenico Hotels

It is my pleasure to recommend Julie Holberry, her performance working as a UK Sales Manager for San Domenico Hotels proved that she will be a valuable addition to any company.

I have known Julie for two and a half years in my capacity as Group Director of Sales & Marketing. Julie worked for me to develop and gain market share in the UK, and based on her work, I would rank her as one of the best sales managers we have ever had.

Lynne Embling

I have had the pleasure of being included in two of Holberry Associates business development trips – first to the Capella Bay Resort in St. Lucia and the second to the Grand Hotel Principe di Piemonte, in Viareggio. Both were excellent, well organised, and gave a detailed insight into what the hotels had to offer and to what can be arranged for incentive groups in the destinations. Julie’s knows her destinations very well and can be relied upon to give meaningful advice and suggestions on the products she represents.

Vittorio Muolo
Owner, Masseria Torre Coccaro

I have worked with Holberry Associates Ltd over the past 6 years and have enjoyed a beneficial collaboration gaining invaluable visibility in the UK luxury travel market regarding Leisure, Events and Weddings. Julie has introduced high quality clients to the hotel and has always demonstrated dedication, passion and professionalism.